SFX Entertainment, the massive company behind festivals like Tomorrowland, Mysteryland, Sensation, Life In Color, and Beatport, has big plans for one of its acquisitions in 2015. According to the Wall Street Journal, the company has plans to relaunch Beatport with a new streaming service. Instead of only selling songs, the new site will reportedly feature a free, ad-supported streaming service and included the ability to listen to Beatport’s catalog of music on-demand.
Not completely moving away from the ability for users to purchase music, the new Beatport will keep its online store in tact. Destined to be an updated version of the current Beatport Pro, one of the company’s main source of revenue will only be slightly affected. The main hurdle now seems to be the ability to attain licenses to stream the content, although dealing with the music industry’s big three may be able to be avoided. Now joining the race between companies like Spotify, Pandora, Youtube’s new Music Key, and Apple’s Beats Music streaming service, SFX Entertainment’s latest power move looks to drastically change one of electronic music’s longest running entities.