From the summer of 2015, major and independent record labels worldwide will typically release new music on FRIDAYs at 00:01 at the local time in each market. The Move was announced in February 2015 following months of consultations with players across the music supply chain in more than 40 countries.
Moving to global release day in 2015
The move is being made to benefit music fans and will ensure that consumers worldwide are able to access new releases on the same day. Release days currently vary from one country to another, causing frustration for consumers in a globalised market when music fans in some parts of the world can listen to and buy new releases before others.
The plan is strongly supported by artist groups. Crispin Hunt, former CEO of the Featured Artist Coalition, says: “A global release day is a great opportunity to re-engage the public with new music and re-ignite the excitement around new releases. We are in a time when the general public’s involvement with music has become more fleeting and somehow less social – a global release day could help change that.”
The view is supported by Paul McGowan, CEO of Hilco, owner of the UK’s largest music retailer HMV. “A global release day is a totally logical move in today’s global music market and Friday is overwhelmingly the right choice for the day. Quite simply, new music should hit the high street when people hit the high street.”
As well as helping music fans, the move will also help artists who want to harness the power of social media to promote their new music. It will also reduce the risk of piracy by narrowing the gap between official release days in different countries. The launch of New Release FRIDAYs will be supported by an international promotional campaign design to engage consumers with new releases.
Research by TNS Ncompass in seven markets worldwide found that 68% of those consumers who expressed an interest in the topic favoured Friday or Saturday as a global release day. The pattern was consistent across the countries involved : Brazil, France, Italy, Malaysia, Spain, Sweden and the US.
Source: IFPI Digtal Music Report 2015